“I believe innovation and technology can change the world for good”
Amber Allen - Innovation Broker
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Motivated by a mission to empower and inspire, Amber excels at transforming complex technology into clear, engaging, and impactful solutions. Her leadership has not only propelled Double A Labs to the forefront of innovation but also established her as a leading voice in the tech world.
Principles
✦ Experience Fuels AI
"I believe AI is unique—its power lies in the prompts you provide, and those with real-world experience know how to craft them."
✦ Foundations First
"We must guide people through technology’s early stages rather than rushing them into advanced levels, ensuring a strong foundation for true adaptation."
✦ Empowering Adoption
"As technologists, our role is to create seamless, intuitive tech that empowers users to understand and embrace it, not feel left behind."
✦ Lifelong Learners
"Learning technology isn’t about age—it’s about curiosity. I call those who continually seek new knowledge 'Generational Infinity.'"
✦ Embrace Experimentation
"Technology should be explored and tinkered with. Don’t fear failure; it's a necessary step toward innovation and genuine adoption."
Professional Background
Amber Allen has redefined the narrative around gaming and technology. She fell in love with video games playing Galaga and HALO with her dad and brother, captivated by the infinite ways to collaborate and create within a single game. That early exposure to limitless exploration and imagination has inspired her ever since.
Amber honed her tech and business acumen at companies such as Reebok, Disney, Warner Bros, and Riot Games. In 2013, she founded Double A Events, a venture that delivered over 1,500 hybrid events, developed multiple apps, and even launched a video game with Katy Perry—garnering numerous awards and billions of impressions for powerhouses including AT&T, Dell, Google, Roche-Genentech, Intel, and Warner Bros.
In 2022, she established Double A Labs, a proprietary communications platform where people chat, learn, and play to optimize sales enablement, employee training, and customer experiences.
Achievements and Highlights
A leader in the tech community on many fronts, Amber is a member of YPO and serves as the board chair on their global technology board, is a partner in Pangea Cup, a platform that helps indie gamers, and shares her vision with the next generation by sitting on the advisory board of the University of Texas’s Game Development and Design Program. She also serves on the board of Raiden Science Foundation.
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